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Challenges and Support for Indian Startups Going Abroad

Written By: Jagriti Shahi

In an era of globalization, Indian startups are increasingly venturing beyond domestic boundaries to tap into international markets. While the potential rewards are significant, the journey abroad is fraught with challenges. From cultural differences to regulatory complexities, Indian startups face a myriad of obstacles when expanding overseas. However, amidst these challenges, support systems provided by embassies can serve as crucial lifelines, fostering a smoother transition into foreign territories. This article explores the challenges that Indian startups encounter when going abroad and sheds light on the embassy programs, such as the Netherlands embassy program (, that offer support and guidance.

Figure: Top Destinations for Indian Startups Going Abroad

The above figure shows the top five destinations for Indian startups going abroad. The most popular destination is Singapore, with 35% of startups reporting that it is a major market for them. This is followed by the United States (25%), the United Kingdom (20%), Canada (10%), and Australia (10%). These destinations are attractive to Indian startups for a number of reasons. For example, Singapore has a strong economy, a pro-business government, and a large Indian diaspora. The United States is the world's largest economy and a global leader in innovation. The United Kingdom is another major economy with a strong financial sector. Canada has a stable political environment and a skilled workforce. Australia is a wealthy country with a high standard of living.

Overall, the figure suggests that Indian startups are increasingly looking to expand internationally. However, they face a number of challenges in doing so, including funding, talent acquisition, regulatory compliance, market access, and cultural adaptation. Despite these challenges, there are a number of attractive destinations for Indian startups going abroad, including Singapore, the United States, the United Kingdom, Canada, and Australia.

Figure: Challenges Faced by Indian Startups Going Abroad

The above figure shows the top five challenges faced by Indian startups going abroad. The most common challenge is funding, with 30% of startups reporting that it is a major obstacle. This is followed by talent acquisition (25%), regulatory compliance (20%), market access (15%), and cultural adaptation (10%). These challenges can be significant barriers to success for Indian startups expanding internationally. For example, the high cost of capital can make it difficult for startups to raise the funds they need to grow their businesses in new markets. Additionally, the complex regulatory environments in many foreign countries can be difficult to navigate, and startups may also face cultural differences that can make it challenging to do business effectively.

Cultural and Market Differences:

One of the foremost challenges for Indian startups going abroad is adapting to diverse cultures and market nuances. Consumer behaviors, business etiquette, and market dynamics vary significantly from one country to another. A lack of understanding and appreciation for these differences can impede the startup's ability to connect with local audiences and compete effectively. Government support plays a crucial role in facilitating the international expansion of startups. Here are ways in which government support can aid Indian startups in overcoming challenges when going abroad:

  • Trade Missions and Delegations: Governments often organize trade missions and delegations to foreign countries. Startups can benefit from participating in these events to build connections, explore opportunities, and understand the business environment in the target market.

  • Financial Assistance: Governments may offer financial incentives such as grants, subsidies, or low-interest loans to support startups venturing into international markets. These funds can be used for market research, adapting products/services, or establishing a local presence.

  • Export Promotion Initiatives: Governments can implement export promotion initiatives to encourage and assist startups in exporting their products or services. These initiatives may include training programs, workshops, and counseling on international trade regulations.

  • Diplomatic Support: Diplomatic channels can be utilized to provide startups with support in navigating regulatory and legal challenges in foreign markets. Embassies and consulates can offer valuable assistance in establishing contacts and understanding local business practices.

  • Market Access Programs: Governments can facilitate market access by negotiating trade agreements and reducing trade barriers. Preferential trade agreements can make it easier for startups to enter and operate in specific markets.

  • Information and Research Support: Providing startups with access to market intelligence, research reports, and data on target markets helps them make informed decisions. Government agencies can collaborate with industry experts to offer valuable insights.

  • Networking Platforms: Government-sponsored networking events and platforms can connect startups with potential partners, investors, and mentors in the target country. These connections can be instrumental in overcoming cultural and market entry barriers.

  • Regulatory Assistance: Governments can assist startups in understanding and complying with local regulations. This includes guidance on legal structures, licensing requirements, and compliance with industry-specific regulations in the target market.

  • Training and Capacity Building: Training programs that focus on international business practices, cross-cultural communication, and global market trends can equip startups with the skills and knowledge needed for successful expansion.

  • Risk Mitigation: Governments may offer insurance or risk mitigation programs to protect startups against potential risks associated with international expansion, such as currency fluctuations, political instability, or economic downturns.

  • Digital Trade Platforms: Support in leveraging digital platforms for international trade can enhance the visibility of startups in global markets. Government-backed initiatives can provide guidance on e-commerce, digital marketing, and online presence.

In summary, government support can significantly ease the challenges faced by Indian startups going abroad by providing financial assistance, diplomatic support, market access programs, and valuable resources. Collaborative efforts between startups and government agencies can create a conducive environment for successful international expansion.

Regulatory Hurdles:

Navigating the complex regulatory landscape of a foreign country is a daunting task for any startup. Compliance requirements, legal frameworks, and industry regulations may differ substantially from what the startup is accustomed to in India. This challenge is further exacerbated by the need to establish legal entities, adhere to tax regulations, and ensure all business operations align with local laws.

Funding and Finance:

Securing funding in a foreign market can be a significant hurdle for Indian startups. Investors in the new market may be unfamiliar with the startup's track record, hindering fundraising efforts. Additionally, managing financial transactions, currency fluctuations, and understanding tax implications pose additional financial challenges.

Operational Logistics:

Operating across borders introduces logistical challenges, including managing remote teams, dealing with different time zones, and ensuring seamless coordination. Overcoming these operational hurdles requires robust systems and communication strategies to maintain efficiency and productivity.

Embassy Support Programs:

In the face of these challenges, Indian startups can turn to embassy support programs to facilitate their entry into foreign markets. For instance, the Netherlands embassy program, accessible through, offers valuable assistance. These programs often include:


  • RVO (Netherlands Enterprise Agency): The RVO is a Dutch government agency that supports businesses, including startups, in various sectors. They provide information on international business, funding opportunities, and market intelligence. The RVO may organize trade missions and events to connect Dutch businesses with international partners.

  • StartupDelta: StartupDelta is a public-private partnership in the Netherlands that aims to strengthen the Dutch startup ecosystem. While not directly affiliated with the embassy, it collaborates to support startups. They offer resources, networking opportunities, and information on the Dutch startup landscape.

  • Dutch Business Support Abroad: Dutch embassies and consulates worldwide aim to assist Dutch businesses, including startups, in establishing and expanding their presence abroad. They may provide market insights, local contacts, and support in navigating local regulations.


  • Team Finland: Team Finland is a network of public organizations that provides services for internationalizing Finnish businesses. This includes support for startups looking to expand globally. Finnish embassies and consulates, as part of Team Finland, can offer assistance in market entry, networking, and navigating local business environments.

  • Business Finland: Business Finland is a government organization that provides financial and advisory services to promote the growth of Finnish companies, including startups, in international markets. They may offer funding, market research, and support for innovation and product development.

  • Finnish Startup Permit: Finland has a specific startup permit designed to attract and support startup entrepreneurs from outside the European Union. The permit facilitates residence for startup entrepreneurs and their families.

  • Global Access Program: The Global Access Program by Business Finland aims to help Finnish companies, including startups, enter and succeed in global markets. It provides services such as market analysis, partner search, and business development support.


  • German Chambers of Commerce Abroad (AHK - Auslandshandelskammer): German Chambers of Commerce Abroad, located in many countries, provide support and services to German companies, including startups, looking to expand internationally. They offer market information, networking events, and business development assistance.

  • Delegation of German Industry and Commerce (AHK Delegation): The Delegation of German Industry and Commerce is part of the German Chambers of Commerce Abroad. They often organize trade missions, events, and matchmaking opportunities to connect German businesses, including startups, with international partners.

  • Germany Trade & Invest (GTAI): Germany Trade & Invest is the economic development agency of the Federal Republic of Germany. They provide information on international markets, investment opportunities, and economic conditions. GTAI supports German businesses in their international activities.

  • Embassy and Consulate Support: German embassies and consulates worldwide play a role in supporting German businesses abroad. They can provide assistance in navigating local regulations, offer market insights, and facilitate connections with local partners.

  • Germany's Mittelstand: The Mittelstand, Germany's medium-sized business sector, is a crucial part of the economy. Various programs and initiatives focus on supporting Mittelstand companies in their international expansion.

United Kingdom (UK):

  • Department for International Trade (DIT): DIT is the UK government department responsible for helping UK businesses export and grow internationally. DIT provides various services, including market research, trade missions, and assistance in finding international partners.

  • UK Export Finance (UKEF): UKEF is the UK's export credit agency. It provides financial support to UK companies, including startups, through insurance and guarantees to mitigate the risks associated with international trade.

  • British Chambers of Commerce (BCC): The BCC network includes chambers of commerce across the UK and globally. They work to support businesses in international trade, offering services such as market research, export documentation, and trade events.

  • Embassy and Consulate Support: UK embassies and consulates worldwide play a role in supporting UK businesses abroad. They can provide information on local markets, facilitate connections with potential partners, and offer assistance in navigating regulatory environments.

  • Innovate UK: Innovate UK is the UK's innovation agency. While not directly related to embassies, it provides support for innovation and technology-focused startups looking to expand globally through funding and networking opportunities.

United States (US):

  • U.S. Commercial Service: The U.S. Commercial Service is part of the U.S. Department of Commerce and provides support to U.S. companies, including startups, looking to export their products or services. Services include market research, trade counseling, and business matchmaking.

  • Small Business Administration (SBA): The SBA in the U.S. offers resources and programs to support small businesses, including startups. This includes financing options, export assistance, and access to government contracting opportunities.

  • Export-Import Bank of the United States (EXIM): EXIM is the official export credit agency of the United States. It provides financing and insurance to support U.S. companies in exporting their goods and services.

  • Embassy and Consulate Support: U.S. embassies and consulates globally assist U.S. businesses in navigating local markets. They can provide market research, facilitate business connections, and offer guidance on regulatory compliance.

  • U.S. Trade and Development Agency (USTDA): USTDA provides funding for project planning activities that support the export of U.S. goods and services. This can include feasibility studies, technical assistance, and pilot projects.

  • National Export Initiative (NEI): The NEI is a U.S. government initiative aimed at doubling U.S. exports by promoting policies to support exporters, providing financing options, and expanding trade promotion efforts.

It's advisable for startups to directly contact the embassies, consulates, or relevant government agencies in the Netherlands and Finland for the most accurate and current information on available support programs, as these programs may evolve over time. Additionally, local chambers of commerce and business networks can be valuable resources for startups seeking international support.

Information and Networking Sessions: Embassies frequently organize information sessions and networking events, providing startups with insights into the local business environment and valuable connections with potential partners, clients, and investors.

Market Research and Guidance: Embassy programs often provide access to market research services, helping startups better understand the local market dynamics, consumer behavior, and competitive landscape.

Legal and Regulatory Assistance: Embassies can offer guidance on navigating the regulatory complexities of the host country, connecting startups with legal experts familiar with local laws and compliance requirements.

Financial Support and Incentives: Some embassy programs provide financial support or incentives for foreign startups, encouraging innovation and economic contributions to the host country.


While the challenges of expanding abroad are formidable, the support provided by embassy programs can significantly ease the burden on Indian startups. Collaborating with these programs, such as the Netherlands embassy program at, empowers startups to navigate cultural, regulatory, and financial complexities successfully. By leveraging the resources and guidance offered, Indian startups can enhance their chances of making a meaningful impact in international markets. As the global business landscape continues to evolve, these support systems play a pivotal role in fostering collaboration and driving innovation across borders.

Global Launch Base helps international startups expand in India. Our services include market research, validation through surveys, developing a network, building partnerships, fundraising, and strategy revenue growth. Get in touch to learn more about us.

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